Week #4 Assignment #4

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 http://www.slideshare.net/stevelatham/social-media-strategy-spur-interactive

This presentation pretty much goes along with the presentations posted. The same general techniques are used for a good social media marketing strategy. In all the items reviewed, the planning has a pretty straightforward format.

Changes I would make to the Project Marketing Plan Format

I've read through the project several times and I honestly can't really see three things  that I would change. I think that in the project you address all of the things a company would look for in a good social media marketing plan.

You address the need to identify the audience and their needs.

You address the need for company goals.

You address similar business market research.

You address choosing the proper medium.

The only thing I would suggest in the project is the need to discuss with the client about realistic goals and how these goals will be achieved. A client may go into social media marketing thinking that all their business dreams are going to come true. I believe that there has to be a sense of grounding that needs to come along with the goal setting. That would protect that client and yourself from any unmet expectations.

Is it a good idea for an instructor to solicit changes to an assignment from his students?

I think it's a fantastic idea. I love the idea that we are learning together in some way. It's like you are admitting that this is new class and we can learn from each other. It's almost like you aren't implementing a system of hierarchy in the process. In some ways it's a lot like social media. You have many people offering advice and you are actually listening. It's a very cool idea.