Assignment Week #1

Summary:

What I found about social media marketing is that it's a good way to network your business or anything you want. The good thing about social media marketing is that you have the potential to reach a lot of people. SMM can be used effectively to promote your business or personal endeavors. I do blog and web design. I also work with a lot of independent authors. Their main source of getting their books out to the public is through use of blogs and social networking sites such as Facebook. For them specifically, this is a great way to promote their works because they can network with other authors, who have authors and fans on their social networking sites. This creates a web of people that could potentially buy, read their book, and review it for others to read.

Some examples of how organizations use social media for marketing - your thoughts on the examples - Do you the organizations are effective in their use of Social Media? not effective? why?:

A prime example I can personally use is a company based in Texas that I did a business logo for. The company uses Facebook to promote their business(http://www.facebook.com/BarBSkew) . When they first started using their Facebook, they were hardly updating it and they weren't promoting themselves enough on there. They saw it as secondary to traditional marketing. Once they started updating more and posting more about their business, they got more likes. I believe that if they updated more and offered coupons and discounts on their Facebook, they would be able to have people come back rather than just stopping in once because they were asked to. I think that is power of social networking. It's not just word of mouth anymore. Many people can access information about your business at the click of a button.


Sources:

http://mashable.com/2009/10/28/small-business-marketing/
http://www.socialquickstarter.com/content/1-why_social_media_marketing