So So Happy Study

Autum Bredmose

So-So Happy is a company that was started in 1999 and donates 10% of its profits to various charities. They offer clothing

So So Happy’s Twitter Presence

With almost 2,000 tweets and almost 5,000 followers, So So Happy has a large twitter base. They post many pictures and re-tweets. They know how to use Twitter to its fullest.

They try to tweet about every day.

Squishable’s Facebook Presence

So So Happy has almost 400,000 likes. They have contests, share photos, and write individuals back. They have a VERY strong Facebook presence

YouTube Presence

They also have a small YouTube following. They have 84 videos and 1,350 subscribers. The videos consist of  news about products and other cutesy videos aimed at teens and pre-teens.

Tumblr

They have a small Tumblr presence. They don’t update this platform as much as the others, but there are quite a few re-pins from their page.

Links Out

When you look at a product you can see there are several options they use to get their product out there. You can ‘Tweet’, ‘Like’, and ‘Send’ the product in a message.

They have a great social media button bar. Here are the links out are nicely displayed for users to click.

Summary

So So Happy has a growing base. I see them using Facebook and Twitter to reach their audience. 

Squishable Study

Autum Bredmose

I chose the Squisable industry. They were created by two people in 2007. They have grown in these five years and their online presence is quite large.

Squishable’s Twitter Presence

We can see that Squishable has almot 5,000 tweets. With almost 4,000 followers you can see that this company has a strong presence on Twitter. They use twitter to post about their products and get their customers involved.

Not only do the post but they quite frequently tweet back to people. This makes the company seem very human.

Squishable’s Facebook Presence

Squishable knows how to use Facebook to its full advantage. They constantly have caption contests and engaging contests. With over half-a-million likes, they know what they are doing.

Here you can see their interaction with their audience.  They let the customer feel like they are the ones making choices in the product, and they are helping make vital choices.

YouTube Presence

Youtube is not their strongest social media platform, but they do have almost 50,000 view, which is quite an achievement for a relatively small company.

Pinterest Presence

Again this isn’t their strongest platform, but they do have a small following on Pinterest. I imagine that this platform will grow as Pinterest grows.

Links Out

On the main squishable page they have links out that users can go to. They also have a mailing list you can sign up for as well. In the above screenshot you can see that they are highlighting their main platform for connecting with users (Facebook).

On their product page you also have the option to ‘Like’ the individual product.

Summary

Squishable has a huge, growing online presence. If they keep going the direction they are going now, it will be much larger.