So So Happy Study

Autum Bredmose

So-So Happy is a company that was started in 1999 and donates 10% of its profits to various charities. They offer clothing

So So Happy’s Twitter Presence

With almost 2,000 tweets and almost 5,000 followers, So So Happy has a large twitter base. They post many pictures and re-tweets. They know how to use Twitter to its fullest.

They try to tweet about every day.

Squishable’s Facebook Presence

So So Happy has almost 400,000 likes. They have contests, share photos, and write individuals back. They have a VERY strong Facebook presence

YouTube Presence

They also have a small YouTube following. They have 84 videos and 1,350 subscribers. The videos consist of  news about products and other cutesy videos aimed at teens and pre-teens.

Tumblr

They have a small Tumblr presence. They don’t update this platform as much as the others, but there are quite a few re-pins from their page.

Links Out

When you look at a product you can see there are several options they use to get their product out there. You can ‘Tweet’, ‘Like’, and ‘Send’ the product in a message.

They have a great social media button bar. Here are the links out are nicely displayed for users to click.

Summary

So So Happy has a growing base. I see them using Facebook and Twitter to reach their audience.