Squishable Study

Autum Bredmose

I chose the Squisable industry. They were created by two people in 2007. They have grown in these five years and their online presence is quite large.

Squishable’s Twitter Presence

We can see that Squishable has almot 5,000 tweets. With almost 4,000 followers you can see that this company has a strong presence on Twitter. They use twitter to post about their products and get their customers involved.

Not only do the post but they quite frequently tweet back to people. This makes the company seem very human.

Squishable’s Facebook Presence

Squishable knows how to use Facebook to its full advantage. They constantly have caption contests and engaging contests. With over half-a-million likes, they know what they are doing.

Here you can see their interaction with their audience.  They let the customer feel like they are the ones making choices in the product, and they are helping make vital choices.

YouTube Presence

Youtube is not their strongest social media platform, but they do have almost 50,000 view, which is quite an achievement for a relatively small company.

Pinterest Presence

Again this isn’t their strongest platform, but they do have a small following on Pinterest. I imagine that this platform will grow as Pinterest grows.

Links Out

On the main squishable page they have links out that users can go to. They also have a mailing list you can sign up for as well. In the above screenshot you can see that they are highlighting their main platform for connecting with users (Facebook).

On their product page you also have the option to ‘Like’ the individual product.

Summary

Squishable has a huge, growing online presence. If they keep going the direction they are going now, it will be much larger.